What You Will Learn:
Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service. In fact a recent study of over 500 sales professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t. In many industries the client will have completed 80% of the buyers journey before they contact us. Social selling and social networks allow us to gain mind-share much earlier on in the buying cycle.
-
How to engage your audience with proven social selling techniques
-
Sales prospecting in a virtual online world
-
The C’s of Social Selling Success
-
Using social search and social listening to gather business intelligence and find opportunities
-
A downloadable and customizable Social Selling Calendar template, and a fillable course companion Workbook
Your Instructor
Author, Sales Trainer & Professional Speaker
Shane Gibson
Shane Gibson is an international speaker and author on sales performance, social media marketing and social selling who has addressed over 200,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.
Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.
Shane’s speaking and training clients include: BDC, Sun Life, BMO Financial, CPA, HUB International, Canaccord Financial, Rogers, CMHC, Ford Motor Company, Manitoba Motor Dealers Association, ACL, Reliance Industries (India), and hundreds of entrepreneurs, individual sales people and marketers over the past 20 years.
When he’s not selling or speaking, you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.